Rei Kawakubo｜Guerrilla Stores: No Renovation, No Decoration, No Signage

Rei Kawakubo | Guerrilla Store: No Renovation, No Decoration, No Signage
Open a store directly in an old bookstore, old garage, or old warehouse space on the city's edge: the original walls, floors, shelves, and signs are all left untouched, not even clearing away traces left by the previous tenants, just hanging up the merchandise. No renovation, no brand identity, no display windows, and a limited duration of only one year. This approach rejects all retail conventions—investment, decoration, location, visibility—relying solely on word-of-mouth. The roughness, randomness, and temporariness of the space are the attitude itself. Street-level shot, the old facade looks nothing like a boutique, only an ordinary door.
Avoid: any traces of renovation, adding brand signs, cleaning up original traces, choosing a bustling prime location.

Translated from Chinese by AI.

在城市邊緣一個舊書店、舊車庫或舊倉庫的空間裡直接開店:原有的牆面、地板、貨架與招牌全部保留不動,連舊店家留下的痕跡都不清除,只把商品掛上去。沒有裝修、沒有品牌識別、沒有櫥窗,期限只有一年。這種作法把零售的所有慣例——投資、裝潢、地段、可見度——全部拒絕,只靠口耳相傳。空間的粗糙、隨機與臨時性就是態度本身。街道拍攝,舊立面完全不像一間精品店,只有一扇普通的門。避免:任何裝修痕跡、加上品牌招牌、清理原有痕跡、選擇熱鬧的黃金地段。