Signage Regulations: Same Size and Placement

A facade of a shopping street where signboard regulations are implemented. The regulations limit position and size, not content: all horizontal signboards are within the same height band—between thirty and one hundred twenty centimeters above the first-floor lintel; vertical signboards protruding into the street are uniformly within the same projection distance, not exceeding eighty centimeters; the number of signboards per shop is limited to two. However, the color, font, material, and design of the signboards are completely free, so each shop still retains its individuality. The entire street thus has both order and variation. A corner of the image shows a street section without regulations for comparison: signboards vary in size, are staggered in height, protrude at different distances, and obstruct each other. Avoid: making the two similar, unifying the design of signboards in the regulated version, eliminating the individuality of each shop, making the comparison group appear neat.

Translated from Chinese by AI.

一段實施招牌規範的商店街立面。規範限定的是位置與尺寸而不是內容:所有的橫式招牌都落在同一個高度帶內——一樓門楣上方三十公分至一百二十公分之間;突出街道的垂直招牌統一在同一個出挑距離內,不超過八十公分;每家店的招牌數量限制在兩面以內。但招牌的顏色、字體、材質與設計完全自由,因此每一家仍然有自己的個性。整條街因此同時有秩序與變化。畫面一角以無規範的街段作對照:招牌大小不一、高低錯落、突出距離各異,彼此遮擋。避免:讓兩者相似、在規範版本把招牌的設計也統一、消除各店的個性、讓對照組看起來整齊。