OMA｜Prada New York: A Wave Lifts the Ground into a Theater

OMA | Prada New York: A Wave Lifts the Ground into a Theater
Transform an entire floor's ground into a continuous undulating wooden wave: curving downwards from street level into a stepped ramp, then rising upwards to form a slope on the other side, creating a sunken area in the middle where people can sit. This wave simultaneously serves as circulation, display platform, seating, and a temporary performance space—the store can transform into a theater when needed. The wood is dark, zebra-striped hardwood, continuous and seamless. The walls are translucent polycarbonate with retractable display cages. The overall design rejects the formula of a “clean boutique,” instead prioritizing events and change. Wide-angle interior shot, showing the depth of the wave and the layered positions of people on it.
Avoid: flat floor, adding fixed cabinets, uniform white materials, space unable to change uses.

Translated from Chinese by AI.

把一整層樓的地板做成一道連續起伏的木造波浪:從街層向下彎曲成一個階梯狀的斜坡,再向上翻起成另一側的坡面,中間形成一個可以坐下的凹陷。這道波浪同時是動線、展示台、座位與臨時的表演場——商店在需要時可以變成劇場。木材為斑馬紋的深色硬木,連續無接縫。牆面為半透明的聚碳酸酯與可升降的展示籠。整體拒絕「乾淨精品店」的公式,改以事件與變動為前提。室內廣角拍攝,波浪的縱深與人在其上的位置形成層次。避免:地板做成平面、加設固定櫃體、材質統一為白、空間無法變換用途。