Definition: Not Finding is Part of the Design

A bar deliberately designed to be undiscoverable. There are no signs, no menu boards, no neon lights on the street; the facade might be a small shop that appears to still be in business, an ordinary iron door, or a completely blank wall. Only a very small light or an inconspicuous symbol indicates that something is here. Only upon entering does one discover a complete, meticulously designed, dimly lit space. The contrast between the exterior and interior is the essence of this type of design. Avoid: placing signs and lightboxes at the entrance, allowing interior light and shadows of people to show through the facade, making the entrance grand, using decorations to hint that it is a bar.

Translated from Chinese by AI.

一間刻意不讓人找到的酒吧。街上完全沒有招牌、沒有菜單看板、沒有霓虹;門面可能是一間看起來還在營業的小店、一道普通的鐵門、或一段完全沒有開口的牆。只有一盞很小的燈或一個不起眼的符號標示這裡有東西。走進去之後才發現裡面是完整的、講究的、燈光很暗的空間。外與內的落差就是這個類型的全部。避免:在門口設置招牌與燈箱、讓立面透出室內的光與人影、把入口做得氣派、用裝飾暗示裡面是酒吧。