Ettore Sottsass | Esprit: Patterns, Colors, and Anti-Architecture Store

Ettore Sottsass | Esprit: Patterns, Colors, and Anti-Architectural Store
Design a retail space using the Memphis language: particle board covered with brightly patterned laminates—irregular dots, zigzags, and graffiti-like lines; display shelves composed of asymmetrically stacked geometric forms, columns are colorful cylinders, and shelves are supported at an angle. Materials are deliberately chosen from inexpensive industrial products (laminate, terrazzo, steel tubing) but assembled in an expensive manner, mocking the assumption that "high-end materials equal good design." The color scheme uses primary colors plus fluorescent colors, juxtaposed discordantly. The overall atmosphere is playful, cheap, and anti-modernist seriousness. Interior wide-angle shot, patterns and colors clashing on all surfaces. Avoid: harmonious color scheme, symmetrical forms, use of high-end materials, quiet and restrained space.

Translated from Chinese by AI.

以孟菲斯的語言設計零售空間:塑合板貼上鮮豔的圖案美耐板——不規則的圓點、鋸齒與塗鴉般的線條;展示架由不對稱堆疊的幾何體構成,柱子是彩色的圓柱,層板以斜角支撐。材料刻意選用便宜的工業品(美耐板、水磨石、鋼管),但以昂貴的手法組合,嘲弄「高級材料等於好設計」的假設。配色為原色加螢光色,毫不協調地並置。整體氣氛玩鬧、廉價、反現代主義的嚴肅。室內廣角拍攝,圖案與色彩在各個面上衝突。避免:配色協調、造型對稱、使用高級材料、空間安靜克制。