Museum's Variable Signage: The Extension and Adaptation of a Line

The identity is not a fixed graphic, but a jagged line that can be stretched, compressed, and bent to adapt to any layout, forming the mark together with a single letter. At the building's entrance, it is a giant metal three-dimensional object; on tickets, it is a thin line; on a webpage, it is a different proportion—the same concept existing at different scales, always appropriate. The typeface is a neutral sans-serif, in a single color of black or white. This is a contemporary version of "identity is a set of rules, not an image." Shot from a low angle at the entrance, with the three-dimensional mark framed together with the building's mass and the sky. Avoid: the mark being fixed and unchangeable, adding decorations, multiple colors, and being out of scale with the building.

Translated from Chinese by AI.

識別不是一個固定的圖形,而是一條可以伸長、壓縮、折彎以適應任何版面的鋸齒線,連同一個字母共同構成標記。它在建築的入口是一個巨大的金屬立體物,在票券上是一條細線,在網頁上又是另一個比例——同一個概念以不同的尺度存在,每一次都合理。字體為中性的無襯線,顏色為單一黑或白。這是「識別是一套規則而非一張圖」的當代版本。入口處低角度拍攝,標記的立體物與建築的量體、天空同框。避免:標記固定不變形、加上裝飾、顏色多變、與建築尺度不協調。