The Look of Being Imperfect: The Fake Casualness of Online Shopping Catalogs

The wrong way: the fake casualness of an online catalog. A space demonstrating errors: brand new plastic faux rattan furniture, printed fake plants, wooden signs with beach slogans on the wall, perfectly arranged sets of pillows, small and tightly closed windows, and cool white ceiling lights. Casualness has been turned into a staged pose. Avoid: treating this image as a positive example, using artificial imitation natural materials, arranging furnishings too neatly and symmetrically, assuming that adding slogans and seashells equals California.

Translated from Chinese by AI.

一個示範錯誤的空間:全新的塑膠仿藤家具、印刷假植物、牆上掛著寫著海灘標語的木板字、成套購買的枕頭排得一絲不苟,窗戶小而緊閉,燈光是冷白的吸頂燈。隨性被做成了一種擺拍的造型。避免:把這個畫面當成正面示範、使用人造的仿自然材料、陳設排列得過於整齊對稱、以為加上標語與貝殼就等於加州。