Retail Lighting: True Colors for Products

Retail lighting: making product colors true. Lighting in retail spaces has two jobs, and they conflict: one is to allow people to clearly see the true colors of products, and the other is to create atmosphere. The solution is layering—basic lighting uses high color rendering diffused light to provide a uniform base, not too intense; accent lighting uses track lights or recessed lights directed at displayed products, with an intensity three to five times that of basic lighting, creating contrast between light and shadow; atmospheric lighting consists of low-level lights, illuminated shelves, and localized warm light, responsible for the space's character. The color temperature of all three layers must be consistent, otherwise the same product will appear to be two different colors inside and outside the store. Glare control relies on deep-set fixtures and cutoff angles. Shot during the day, the uniformity of basic lighting, the light-and-shadow contrast of accent lighting, and the accuracy of product colors are simultaneously visible. Avoid: using only a single layer of uniform lighting, inconsistent color temperature between accent and basic lighting, exposed fixtures causing glare, low color rendering causing color distortion.

Translated from Chinese by AI.

照明在零售空間裡有兩個工作,而它們互相衝突:一是讓人看得清楚商品的真實顏色,二是製造氣氛。解法是分層——基礎照明用高演色性的漫射光提供均勻的底,強度不高;重點照明用軌道燈或嵌燈打在陳列的商品上,強度是基礎的三到五倍,製造明暗對比;氣氛照明是低位的燈、發光的層板與局部的暖光,負責空間的性格。三層的色溫要一致,否則同一件商品在店裡與店外會是兩個顏色。眩光的控制靠燈具的深藏與遮光角。日間拍攝,基礎的均勻、重點的明暗對比與商品顏色的準確同時可見。避免:只用單一層的均勻照明、重點光與基礎光色溫不一、燈具外露造成眩光、演色性低使顏色失真。