Shop Signage: A Horizontal Banner on the Facade

A street-facing storefront facade. The sign is a dark base plate spanning the entire storefront, featuring enlarged decorative lettering and a simplified graphic logo, with a thin light strip. The facade uses saturated paint or terrazzo, with semi-transparent patterned film on the glass. Overall, it is the most eye-catching element on a dim street.
Avoid: Using multi-layered antique wood carved signs, hanging numerous lanterns and flags, making the sign a flashing marquee, making the facade color indistinguishable from adjacent shops.

Translated from Chinese by AI.

一個沿街店面的立面。招牌是一整條橫跨門面的深色底板,上面是放大的美術字與一個簡化的圖形標誌,加一條細的燈帶。門面用飽和色的漆面或水磨石,玻璃上有半透的圖案膜。整體在灰暗的街道裡是最搶眼的一塊。避免:使用多層次的仿古木雕招牌、掛滿燈籠與旗幟、把招牌做成閃爍的跑馬燈、讓立面的顏色與旁邊的店家沒有區別。