Atmosphere Diagram: Selling Feelings, Not Information

A deliberately imprecise conceptual atmosphere diagram: the image is composed of large brushstrokes of watercolor or digital smudges, with only the rough outline of the building's form and all details omitted; what is truly clearly depicted is the light—the dappled light through leaves, the warm points of lanterns, a beam of light in the distant mist. Figures are merely a few silhouettes. The color palette is highly unified, with a contrast of warm amber and deep blue. This type of diagram is used in the earliest stages of a project, aiming to achieve consensus among everyone on "what it will feel like here," rather than discussing dimensions. Avoid: clearly depicting architectural details, adding dimensions and annotations, using realistic computer rendering, a messy and ununified color palette.

Translated from Chinese by AI.

一張刻意不精確的概念氛圍圖:畫面以大筆觸的水彩或數位塗抹構成,建築的輪廓只有大致的形體,細節全部省略;真正被畫清楚的是光——穿過樹葉的斑駁、燈籠的暖點、遠處霧氣裡的一道光柱。人物只是幾筆剪影。色調高度統一,偏暖的琥珀與深藍的對比。這種圖用在專案最早期,目的是讓所有人對「這裡會是什麼感覺」達成共識,而不是討論尺寸。避免:把建築細節畫清楚、加入尺寸與標註、使用寫實的電腦渲染、色調做得雜亂沒有統一。