Vertical Sign: Visible Only When Walking

An array of vertical signboards on a narrow street. Because the street is narrow and people walk directly in front of the storefronts, horizontal signboards flat against the wall are not visible—only vertical signboards protruding into the street catch the pedestrian's eye. The image looks from one end of the street into the distance, showing vertical signboards on both sides extending one after another into the distance and overlapping in perspective, forming dense layers, which is the strongest visual feature of this street. The forms of the signboards vary—light boxes, metal fixtures, wooden signs, fabric banners—but their protrusion distance and hanging height are similar. They glow at night. Avoid: using horizontal signboards flat against the wall, having chaotic protrusion distances and heights, a flat frontal view that doesn't show overlapping perspective, depicting the street as wide, which would lose this effect.

Translated from Chinese by AI.

一條窄街上的垂直招牌陣列。因為街道窄、人走在店面正前方,平行貼在牆上的橫式招牌反而看不到——只有垂直突出於街道的招牌才會進入行人的視線。畫面從街道的一端往深處看,可以看見兩側的垂直招牌一面接一面地向遠方延伸並在透視中重疊,形成密集的層次,是這條街最強烈的視覺特徵。招牌的形式各異——燈箱、鐵件、木牌、布幡,但突出的距離與掛設的高度相近。夜間它們發光。避免:使用平貼牆面的橫式招牌、讓突出的距離與高度雜亂不一、從正面平視看不出重疊的透視、把街道畫寬失去這個效果。