The Ritual of Delivery: The Moment of Handover and Test Drive

A room specifically designed for product delivery. A new car covered with a silk drape is parked in the center of the room, the surroundings are dark, with only a long strip of soft light above the car's roof; an arched opening on the side leads to the outside driveway, with the customer and family standing in front of the drape. This is the most memorable moment of the entire purchase process, designed to be so. Avoid: delivering the car in a regular parking lot or service area, cluttering the surroundings with miscellaneous items and other vehicles, using ordinary fluorescent lighting, having the delivery room without an independent exit directly to the driveway.

Translated from Chinese by AI.

一個專門用來交付商品的房間。一輛覆蓋著絲綢布幕的新車停在房間中央,四周是暗的,只有車頂上方的長條柔光;側邊一道拱形開口通往外面的車道,客人與家人站在布幕前。這是整個購買過程裡被設計成最有記憶點的時刻。避免:在一般的停車場或維修區交車、周圍堆放雜物與其他車輛、使用一般的日光燈照明、讓交付的房間沒有獨立的出口直接開到車道。