Mendelsohn｜Horizontal Glass Bands and a Night-Lit Department Store Facade

The facade is composed of alternating continuous horizontal glass bands and equally continuous solid wall bands, without any vertical divisions interrupting them. The entire volume thus presents a strong sense of horizontal flow, turning around corners with large curves without stopping. The real key is at night: the internal lighting of the glass bands turns each band into a glowing horizontal line, reducing the building to a few light bands in the dark—the building itself is the sign, with no need for anything else to be hung. Text is set in sans-serif uppercase on the solid wall bands. Night view shot from a street diagonal angle, with the glowing horizontal bands reflecting on the wet pavement. Avoid: adding vertical divisions, corners ending in right angles, no illumination at night, adding extra signs.

Translated from Chinese by AI.

立面由連續的水平玻璃帶與同樣連續的實牆帶交替構成,沒有任何垂直的分割打斷,整個量體因此呈現強烈的水平流動感,並在轉角處以大弧度轉過去而不停頓。真正的關鍵在夜間:玻璃帶內部的照明讓每一道帶子成為發光的水平線條,建築在黑暗中被還原成幾條光帶——建築本身就是招牌,不需要另外掛任何東西。文字以無襯線大寫置於實牆帶上。夜景從街道斜角拍攝,發光的水平帶在濕潤的路面反射。避免:加入垂直分割、轉角以直角收束、夜間不發光、額外加掛招牌。