The Origin of Guochao: From Fashion Shows to Spaces

A Chinese-style space with the ambiance of fashion and trendy brands. Traditional Chinese characters, patterns, and auspicious motifs are treated as printed patterns, appearing on drapes, floor mats, and display cabinets, just like they would be printed on the chest of a hoodie. The display method follows the logic of a trendy store: items are hung individually, lit, and catwalk-like aisles are left open. The target audience is young people in their twenties. Avoid: making the space a traditional craft museum, displaying items in museum-style glass cases, creating a solemn atmosphere, or targeting middle-aged collectors.

Translated from Chinese by AI.

一個帶著時裝與潮牌氣質的中式空間。傳統的漢字、紋樣與吉祥圖案被當成印花圖案處理,出現在布幔、地墊與展示櫃上,就像印在衛衣胸口那樣。陳列方式是潮店的邏輯:一件一件掛起來、打光、留出走秀般的通道。對象是二十幾歲的年輕人。避免:把空間做成傳統工藝館、用博物館式的玻璃櫃陳列、讓氣氛變得莊重、對象設定成中年收藏家。