Brands Don't Rely on Logos: Recognizable Without Seeing the Logo

A brand showroom without any large logos. The brand's identity comes from a specific material combination, a recurring proportion, and a fixed color temperature; only a small metal plaque at the entrance is engraved with the name. People familiar with the brand recognize it as soon as they walk in. Avoid: hanging huge illuminated logos on the walls, printing logo patterns on carpets and glass, painting entire walls with the brand's representative color, placing brand slogans and promotional posters everywhere.

Translated from Chinese by AI.

一間沒有任何大型標誌的品牌展示廳。品牌的身分來自一種特定的材料組合、一個反覆出現的比例與一種固定的色溫;只有入口一塊小小的金屬銘牌刻著名稱。熟悉這個品牌的人一走進來就認得出來。避免:在牆上掛巨大的發光標誌、把商標圖案印在地毯與玻璃上、用品牌代表色塗滿整面牆、到處擺放品牌標語與形象海報。