Sign Tower: Letters Grow Directly on the Building

A narrow, tall vertical sign tower rises from the center of the facade of an Art Deco commercial building. The two sides of the tower feature large, three-dimensional metal letters arranged from top to bottom, spelling out the building's name. The typeface is an Art Deco geometric sans-serif. The top of the sign tower has a fan-shaped finial, and there are three slender grooves on each side of the tower. The sign is not hung, but is an integral part of the building's mass. Avoid: The sign is a lightbox hung separately on the facade, the typeface is a modern brand standard font, the sign tower has a stubby proportion, using glowing acrylic letters.

Translated from Chinese by AI.

一棟裝飾藝術風格的商業建築立面中央升起一座窄高的垂直招牌塔,塔身兩面是由上而下排列的巨大立體金屬字,拼出建築的名稱,字體是裝飾藝術的幾何無襯線字;招牌塔的頂端是一個扇形的收頭,塔身兩側有三道細長的溝槽。招牌不是掛上去的,而是建築量體的一部分。避免:招牌是另外掛在立面上的燈箱、字體是現代的品牌標準字、招牌塔比例粗短、使用發光的壓克力字。