Commercial Purpose Before Form

A parametric retail space where form serves sales. The complex array of wooden ribs is not just a stylistic element: in some places, the spacing widens to form recesses for merchandise; in others, it projects outwards to become shelves; at the entrance, the density decreases to allow views into the store. Every change in form corresponds to a commercial function. The merchandise remains the protagonist. Avoid: making the form unrelated to display and merely decorative, allowing the styling to obscure merchandise and circulation, forcing merchandise into unsuitable positions, letting the space overshadow the merchandise.

Translated from Chinese by AI.

一個形體服務於銷售的參數化零售空間。複雜的木肋陣列不只是造型:它在某些位置的間距變寬形成放置商品的凹槽、在某些位置向外挑出成為層板、在入口處密度降低讓視線穿透看到店內。每一處形體的變化都對應一個商業機能。商品仍然是主角。避免:讓形體與陳列無關只是裝飾、讓造型遮住商品與動線、把商品硬塞進不適合的位置、讓空間搶走商品的注意力。