Window Display: Six Seconds for Pedestrians

Showcase: Six seconds for pedestrians.
The showcase is designed for moving eyes, so the composition must be read within six seconds: one main subject, one big gesture, one sentence. This set of showcases features only three products and one large-scale prop, with a single-color backdrop to block out street clutter; products are at eye level, not on the ground. The prop's scale is deliberately exaggerated to be visible from afar. Glass reflection is the biggest enemy, so the backdrop is dark, internal lighting intensity is higher than the street, and light fixtures are hidden in an overhead recess out of frame. The depth of the showcase is separated from the store interior by a half-height partition, allowing visibility inside without mutual interference. Daytime shot from a pedestrian's walking perspective, with the simplicity of the composition, the height of the products, and the control of glass reflection all visible simultaneously.
Avoid: Displaying a large number of products, no backdrop directly looking into the store, products placed below eye level, or exposed light fixtures in frame.

Translated from Chinese by AI.

櫥窗是為了移動中的視線設計的,所以構圖必須在六秒內被讀完:一個主角、一個大動作、一句話。這一組櫥窗只放三件商品與一件大尺度的道具,背景是一片單色的背板,把街上的雜訊隔掉;商品的高度在視線水平,不是放在地面。道具的尺度刻意誇張,遠遠就看得到。玻璃的反射是最大的敵人,所以背板深色、內部照明強度高於街道,並且燈具藏在上方的凹槽裡不入鏡。櫥窗的深度與店內用一道半高的隔板分開,看得見裡面但不互相干擾。日間從人行道的行走視角拍攝,構圖的簡潔、商品的高度與玻璃的反射控制同時可見。避免:陳列大量商品、無背板直接看進店內、商品放在視線以下、燈具外露入鏡。