Concert Hall Identification: Variable Marking Derived from Architectural Massing

The identity is not a designed graphic, but directly derived from the building's polyhedral volume: the three-dimensional form of the building is projected from different angles into planar silhouettes, yielding a set of distinct yet clearly related polygonal marks, chosen according to their use. Colors are sampled from the main visual of each performance, so the mark's color scheme is always changing, but its shape remains recognizable. This approach fundamentally ties the graphic identity to the architecture. The mark appears at a large scale on freestanding signs, flags, and facade projections around the building. Evening shot, with the building's volume and the silhouette marks on the ground signs echoing each other. Avoid: marks unrelated to the building's form, fixed shapes, fixed color schemes, added ornamentation to marks.

Translated from Chinese by AI.

識別不是設計出來的圖形,而是從建築的多面體量體直接推導:把建築的三維形體從不同角度投影成平面輪廓,得到一組互不相同卻明顯同源的多邊形標記,依用途選用。顏色則從每一場演出的主視覺中取樣,因此標記的配色永遠在變,形狀卻始終可辨。這種作法讓平面識別與建築在最根本的層次上綁在一起。標記以大尺度出現在建築周邊的立牌、旗幟與立面投影上。傍晚拍攝,建築的量體與地面立牌上的輪廓標記形成呼應。避免:標記與建築形體無關、形狀固定不變、配色固定、標記加上裝飾。