Projected Text on Building Facades: Ephemeral, Intangible Messages

Powerful projection casts large-scale text onto existing building facades, water surfaces, or mountain walls, with the text distorting and breaking along the material's undulations, window openings, and components. The projection has no physical form, leaves no trace, and disappears at dawn—this absolute transience is the core of the work, completely opposite to the permanence sought by signage. The typeface is a simple sans-serif, single color white or pale yellow. The text moves slowly or emerges line by line. Long-exposure night photography, with moisture in the air making the light path faintly visible, and the building's material still discernible beneath the text. Avoid: projecting onto smooth white walls, brightness being too high and obscuring the material, flashy text animations, adding commercial logos.

Translated from Chinese by AI.

以強力投影把大尺度的文字打在既有建築的立面、水面或山壁上,文字順著材質的凹凸、窗的開口與構件而扭曲斷裂。投影沒有實體、不留痕跡、天亮就消失——這種徹底的短暫性是作品的核心,與招牌追求的永久性完全相反。字體為簡單的無襯線,單色白或淡黃。文字緩慢移動或逐行浮現。夜間長曝拍攝,空氣中的濕氣讓光路隱約可見,建築的材質在文字下仍然可辨。避免:投影在平滑白牆上、亮度過高蓋掉材質、文字動畫花俏、加上商業標誌。