Furniture Exhibition Booths | How Brands Tell Their Story in One Go

A brand booth at an international furniture exhibition, approximately 150 square meters. The design task is not to cram in the most products, but to use a space to clearly articulate what the brand believes in: therefore, only eight to ten pieces are displayed, with ample distance between them, each having independent lighting and sufficient viewing angles. The materials of the space itself are consistent with the brand's product vocabulary—if the brand makes solid wood, the walls are solid wood; if it makes metal, the structure is exposed. There is a corner area for sitting, trying out products, and discussions. No large brand logos or video walls. Avoid: displaying too densely like a retail store, adding large LED video walls, space materials being unrelated to product vocabulary, lacking a sitting and discussion area.

Translated from Chinese by AI.

一個國際家具展的品牌攤位,面積約 150 平方公尺。設計的任務不是塞進最多產品,而是用一個空間說清楚這個品牌相信什麼:因此只陳列八到十件,彼此距離寬鬆,每一件都有獨立的照明與足夠的觀看角度。空間本身的材料與品牌的產品語彙一致——如果品牌做實木,牆就是實木;如果做金屬,結構就外露。角落有一區可以坐下試用與洽談。沒有大面積的品牌標誌與影片牆。避免:陳列過密像賣場、加入大型 LED 影片牆、空間材料與產品語彙無關、沒有試坐與洽談區。