Drugstore: High-Density Display and Trial Stations

Drugstore: High-Density Display and Testing Counters.
High product density is a characteristic of these stores: shelves extend from the floor almost to the ceiling, with each layer spaced just enough to fit the products. Price tags and promotional cards fill the front edges of the shelves, and yellow and red signs are everywhere. Aisles are narrow, with products on both sides, enveloping people. In contrast to this clutter are several quiet areas: makeup testing counters have mirrors and better lighting, with a color temperature close to natural light to show true skin tones; the pharmacy consultation window has an independent, private spot for quiet conversations. Overall lighting is bright, but the testing area is deliberately different from other areas. Shot during the day, the high density of shelves, the colors of promotional signs, and the lighting differences at the testing counters are all visible.
Avoid: Sparse display, removing promotional signs, using the same lighting for the testing area and the sales floor, consultation window exposed in the circulation path.

Translated from Chinese by AI.

商品密度是這種店的特徵:層架從地面做到接近天花,每一層的間距壓到剛好放得下商品,標價與促銷卡插滿層板前緣,黃色與紅色的標示到處都是。走道窄,兩側都是商品,人被包在裡面。與這種嘈雜相對的是幾個安靜的區域:彩妝的試用檯有鏡子與較好的照明,色溫接近自然光讓人看得出真實的膚色;藥品的諮詢窗口有一個獨立的、可以低聲說話的位置。照明整體明亮,但試用區與其他區域刻意不同。日間拍攝,層架的高密度、促銷標示的色彩與試用檯的照明差異同時可見。避免:陳列稀疏、拿掉促銷標示、試用區與賣場使用同一種照明、諮詢窗口暴露在動線上。