Media Facade: Occupying a Single Piece

A building primarily made of concrete and metal, with only one slanted facade facing the intersection embedded with a media facade: fine LED lines are buried between glass panels, displaying abstract dynamic graphics instead of commercial advertisements. The remaining facades maintain their plain material. The position of the media facade is coordinated with the flow of traffic and pedestrians' sightlines. Avoid: wrapping the entire building in a giant advertising screen, displaying brand and product advertisements, exposing the LED screen as blocks, adding luminous elements to all facades.

Translated from Chinese by AI.

一棟以混凝土與金屬為主的建築,只有面向路口的一個斜面嵌入了媒體立面:細密的 LED 線條埋在玻璃之間,播放著抽象的動態圖形而不是商業廣告。其餘立面保持素的材料。媒體立面的位置配合車流與行人的視線。避免:把整棟建築包成一面巨大的廣告螢幕、播放品牌與商品廣告、讓 LED 螢幕外露成方塊、在所有立面上都加入發光元素。