Neighborhood Shopping Streets: Selling to Local Residents

A shopping street that serves local residents. The composition of the shops illustrates its nature: a bakery, a pharmacy, a hardware store, a laundromat, a clinic, the entrance to a traditional market, a small eatery that has been open for thirty years—no chain brands or tourist souvenirs. The shop decorations are simple, even old, with signs made years ago, varying in font and color. The people on the street are elderly carrying market baskets, students after school, residents walking their dogs; everyone knows each other, and shop owners stand at their doorways chatting with people. Outdoor displays include a few plastic chairs and goods being organized. This street can survive without tourists.
Avoid: adding chain brands and tourist souvenir shops, decorating shops in a uniform 'hipster' style, making the people on the street tourists, standardizing the design of the signs.

Translated from Chinese by AI.

一條服務在地居民的商店街。店家的組成說明它的性質:麵包店、藥局、五金行、洗衣店、診所、傳統市場的入口、一家開了三十年的小吃店,沒有連鎖品牌與觀光紀念品。店面的裝修樸素甚至老舊,招牌是多年前做的,字體與顏色各異。街上的人是提著菜籃的長者、放學的學生、遛狗的居民,大家彼此認識,店主站在門口與人聊天。外擺是幾張塑膠椅與整理中的貨品。這條街不需要觀光客也能存活。避免:加入連鎖品牌與觀光商品店、把店面裝修成統一的文青風格、讓街上的人變成觀光客、把招牌整治成統一的設計。