Pedestal: Making Products Float

A product placed on a low stone pedestal. The pedestal is about ten centimeters higher than the floor, with a recessed base and a hidden strip of indirect lighting, making it appear to float above the ground. The material of the pedestal is in the same color family as the flooring but has a different texture. A large empty space is left around the product, allowing people to walk around it. Avoid: placing the product directly on the floor, making the pedestal tall and heavy, thus stealing focus, using flashy materials or mirrors for the pedestal, or having a crowded space around the product with no room to circulate.

Translated from Chinese by AI.

一件商品放在一座低矮的石材基座上。基座比地面高出十幾公分,底部內縮並藏著一圈間接光,看起來像浮在地面上;基座的材料與地坪同色系但質感不同。商品周圍留出一大圈空地,讓人可以繞著看。避免:把商品直接放在地上、基座做得高大厚重搶走焦點、基座使用花俏的材料或鏡面、商品周圍擁擠沒有繞行的空間。